Pilates Studio Google Ads in Brisbane

About the client

A Pilates studio filling classes across two Brisbane Locations

A Pilates studio operating out of Ferny Hills and 8 Mile Plains needed to consistently fill classes across both locations.

They offered a welcome pack trial designed to convert first-timers into ongoing members, but needed a reliable way to get new faces through the door at scale.

The Problem

More trial sign-ups to fill classes and feed the membership pipeline

The studio’s growth model depended on volume at the top of the funnel. More trial sign-ups meant fuller classes, and fuller classes meant more members converting to ongoing plans.

The challenge was driving a high volume of low-cost trial sign-ups across two locations while keeping the quality of leads high enough that they actually showed up and converted.

The Solution

119 trial sign-ups per month at $6.42 each

We built dedicated landing pages for each location, designed specifically to convert ad traffic into welcome pack sign-ups. Paired with location-specific Google Ads campaigns targeting people actively searching for Pilates in each suburb, the welcome pack offer gave us a strong conversion hook.

By optimising for maximise conversions we drove 119 trial sign-ups per month at just $6.42 per conversion. With a 29.5% conversion rate from click to sign-up and a total ad spend of just $766 per month, the campaigns delivered a consistent flow of new clients into classes at both locations, feeding the studio’s membership pipeline at a fraction of what most fitness businesses spend on acquisition.