A growing chiropractic brand scaling across Brisbane’s northside
A Brisbane-based allied healthcare clinic was in the middle of an ambitious expansion. The goal was to grow from a single location to three clinics across Brisbane’s northside under a completely new brand.
As they had recently rebranded, and had three locations to fill, they needed a marketing partner who could deliver patients from day one.
New brand, three locations, zero time to wait for results
Launching a rebrand across multiple locations meant the clinic couldn’t afford a slow ramp-up.
They needed a steady flow of appointment bookings that were predictable, cost-effective, and coming directly through their booking system – not just website traffic or phone enquiries that went nowhere. Every dollar had to translate into a patient walking through the door.
76 appointments per month at under $20 each
We built a full-funnel Google Ads campaign targeting high-intent keywords across all three clinic locations. Within the first month, the campaign was generating 76 direct appointment bookings per month at a cost per conversion of just $19.93.
With a 17% conversion rate from click to booking, the campaign gave the clinic exactly what they needed – predictable, scalable patient flow across every location from the moment they opened their doors.
A Pilates studio filling classes across two Brisbane Locations
A Pilates studio operating out of Ferny Hills and 8 Mile Plains needed to consistently fill classes across both locations.
They offered a welcome pack trial designed to convert first-timers into ongoing members, but needed a reliable way to get new faces through the door at scale.
More trial sign-ups to fill classes and feed the membership pipeline
The studio’s growth model depended on volume at the top of the funnel. More trial sign-ups meant fuller classes, and fuller classes meant more members converting to ongoing plans.
The challenge was driving a high volume of low-cost trial sign-ups across two locations while keeping the quality of leads high enough that they actually showed up and converted.
119 trial sign-ups per month at $6.42 each
We built dedicated landing pages for each location, designed specifically to convert ad traffic into welcome pack sign-ups. Paired with location-specific Google Ads campaigns targeting people actively searching for Pilates in each suburb, the welcome pack offer gave us a strong conversion hook.
By optimising for maximise conversions we drove 119 trial sign-ups per month at just $6.42 per conversion. With a 29.5% conversion rate from click to sign-up and a total ad spend of just $766 per month, the campaigns delivered a consistent flow of new clients into classes at both locations, feeding the studio’s membership pipeline at a fraction of what most fitness businesses spend on acquisition.